The Story of Hope

My mother Hope loved white flowers; they gave her joy and uplifted her spirits. Inspired by that, I created a new white floral fragrance called hope to give hope to everyone.

My mother also struggled with depression – a chemical imbalance that required treatment.

In her memory, I started the Hope for Depression Research Foundation (HDRF) 12 years ago to discover new medications and treatments.


100% of net profits from hope Fragrance
goes to depression research at HDRF!

Visit Hope For Depression Research Foundation to learn more. 

Wear hope and give the gift of hope
to everyone around you!

OUR MISSION

The mission of the Hope for Depression Research Foundation (HDRF) is to fund cutting-edge, scientific research into the origins, diagnosis, treatment and prevention of depression and its related mood and other emotional disorders – bipolar disorder, postpartum depression, post-traumatic stress syndrome, anxiety disorder and suicide.

Photo Gallery

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Brooke Shields was presented the Hope Award for Depression Advocacy in 2009
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Chuck Scarborough, Anderson Cooper and Audrey Gruss at the 10th Annual HDRF Awards
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In designing the packaging for hope, Marc Rosen achieved the physical manifestation of the uplifting fragrance
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Marial Hemingway was presented the Hope Award for Depression Advocacy in 2015

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Audrey Gruss and the HDRF team
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The Hope Walk for depression research in Southampton, NY
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In what Audrey Gruss calls her “flower room” where she spends most of her time cutting and arranging her floral designs
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Audrey Gruss founded HDRF in 2006 to raise awareness and funds for the research of depression

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Audrey Gruss at home, doing what she loves most - gardening
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The perfect fusion of the 4 iconic white flowers was developed over many months
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Honorine Blanc, the fragrance "nose", brings her true artistic spirit in developing the scent of hope
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Audrey Gruss decorates her home with fresh flowers grown in her gardens